Green eyewear: 95% recycled stainless steel and repurposed plastics.

Green Eyewear – Local Optometrist Making a Difference

Monday, February 22, 2010

— One Tree Planted for Each Pair of Eyeglasses Sold

Pasadena, CA – February 22, 2010 /PRAvenueNW/ — Linden Optometry is going green, with the addition of the ECO (Earth-Conscious Optics) line, a new collection of eco-friendly, luxury eyewear. ECO is the first affordable luxury eyewear that brings the focus on environmental responsibility to the forefront. The new collection has been designed for stylish and Earth-conscious men and women.

Picture Caption – Green Eyewear – click to enlarge

With a 360-degree approach to sustainability, the eyeglass frames are created from 95% recycled stainless steel and repurposed plastics. The entire ECO collection, which includes both classic and trendy shapes, is packaged in recycled materials. And, each new pair of ECO eyewear is accompanied by a mail-in recycling kit for old, unwanted eyeglasses.

ONE FRAME – ONE TREE: Linden Optometry is giving back to the environment. Linden Optometry plants a tree for every ECO eyeglass frame purchased.

“We have been test-marketing the ECO line of eyewear since January, and the response from the community has been overwhelming!” said Alan Limfat OD, President of Linden Optometry. “We have planted 500 trees so far. The ECO collection is a wonderful addition to our showroom, because it allows people to help the environment while purchasing something they need, without extra cost. The ECO eyeglass frames are stylish, earth friendly, and wallet friendly!”

TRUNK SHOW AND DRAWING: A Grand Opening Trunk Show for the ECO Collection will be held on Saturday, February 27th, from 10:00 AM to 5:00 PM at Linden Optometry at 477 E. Colorado Blvd in Pasadena. Shoppers will be able to try on the latest eco-friendly eyewear styles for 2010. The complete ECO line, including Sunglasses and Eyeglass Frames, will be on display. Fashion consultants will be on hand to help earth-conscious shoppers choose the styles that are best for them. Refreshments will be served. A drawing will be held and one lucky winner will go home with a free pair of ECO Sunglasses (includes non-prescription sunglass lenses; total value up to $200).

GREEN SHOPPING BAG GIVEAWAY: The first 200 shoppers who try on a pair of ECO eyeglass frames on February 27th will receive a Reusable Green Shopping Bag. No purchase necessary. Limit one per person.

About Linden Optometry

Linden Optometry, P.C. is a full service vision-care center, offering designer eyewear and sunglasses, eye exams for the entire family (from infants to seniors), contact lenses, and treatment of eye infections and minor eye injuries. Linden Optometry has won the Pasadena Weekly’s “Best Eyewear in Pasadena” award 15 years in a row, and was recently voted ” #1 Fashion Eyewear in L.A.” by MyFoxLA. Founded in 1956, Linden Optometry has become a destination spot for fashion shoppers from all over Southern California, with over 10,000 pairs of sunglasses and eyeglass frames on display in their showroom.

For More Information Contact:
Pat Suarez
Phone: 626-796-1191
VoiceMail: 626-299-1146


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